Know where every lead comes from
We set up Google Analytics 4 and Tag Manager on your website so every call tap, form and booking is counted as a lead, with the place it came from: your Google profile, Google search, ads or social.
No monthly fee for the setup. Works with any Am I found? plan.
Get tracking set upAsk us a question firstRankings are only half the story
Am I found? shows where you rank on Google Maps. Tracking shows what that ranking turns into: calls, forms and booked jobs. With both, you can see whether moving up the map brought more work.
What we set up
You end up owning every account we set up, and the tracking keeps working if you ever leave.
Google Analytics 4
A new property, or the one you have, checked and fixed. Leads are marked as key events so they show up in every report.
Google Tag Manager
One container that holds all your tracking, so future changes don't need your web developer.
Call taps
Every tap on your phone number, on every page and on mobile, counted as a lead.
Forms and bookings
Contact, quote and booking forms counted only when they're actually sent, not when someone opens them.
Your Google profile
The website link on your profile tagged, so visits from Google Maps show up as their own source.
Consent built in
Set up with Google's consent mode, so tracking follows your cookie banner and each visitor's choice.
How it works
- 1
Start the project
We email a short checklist of the access we need.
- 2
We check what's there
We audit any tracking already on your site, so nothing is counted twice.
- 3
Set up and test
We set everything up, then make test calls and send test forms from every key page.
- 4
Hand over
You get a short report showing each lead source counting, and your leads appear in your Am I found? dashboard.
Done within 3 working days of getting access.
Every source, tested and counting
- Call tapsTested on mobile, every page✓ Counting
- Contact formCounted when sent✓ Counting
- Quote formCounted when sent✓ Counting
- Booking buttonClick through to booking✓ Counting
- Google profile visitsOwn source in Analytics✓ Counting
What we need from you
- A login to your website (or your web developer's email)
- To be added to Google Analytics and Tag Manager, if you already have them
- Manager access to your Google profile, which Am I found? plans already use
- One phone number and form we can test with
We never ask for your Google password.
What's not included
- Call-tracking phone numbers or call recording
- Setting up or running ads
- Website redesigns or new pages
Need those? Talk to Lightning, the agency behind Am I found?
Questions
Do I own the accounts?
Yes. If you already have Google Analytics and Tag Manager, we work in yours. If you don't, we create them and transfer ownership to you at handover. Either way you can remove us at any time.
I already have Google Analytics. Do I still need this?
Having Analytics installed isn't the same as counting leads: it often records visits but no calls or forms, or counts one lead twice. We audit what's there, keep what works and fix the rest.
Which website platforms do you work with?
Any website platform. If we can add one line of code, or your web developer can, we can track it.
What if something breaks later?
While you're on an Am I found? plan, we keep watching your lead tracking. If a lead type stops counting, for example after a website change, we're alerted and fix it.
Will it respect my cookie banner?
Yes. Tracking is set up with Google's consent mode, so it follows the choice each visitor makes.